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PENNY Italia: Optimal liquidity thanks to CHG-MERIDIAN

On course for growth with an innovative IT utilisation model

Our customer PENNY

PENNY is a REWE Group company and has been active in large-scale sales in Italy for almost 30 years. PENNY Italy's recipe for success: passion, enthusiasm and professionalism. Around 4,400 employees work in over 400 stores and seven sales centers. Italy is a growth market - further investments and new markets are planned for the future.

Challenges

Tight budget and pressure to make savings
Avoidance of high investment costs
Lack of financial planning reliability

Competing successfully with a modernized IT landscape

PENNY had to modernize its equipment landscape in order to stay competitive amidst market price pressure. .  With around 10,000 different types of devices, including servers, notebooks, smartphones, and in-store tills, managing this diverse IT infrastructure became complex and costly and tied up liquidity. We assisted PENNY by implementing a comprehensive usage model that offers a transparent financial overview, predictable payments ensures planning reliability and budget relief for the company.

The Penny Case Film

Our formula for success

ASSETS

Modern IT equipment at several locations in Italy: Smartphones, notebooks and tablets, servers and shop tills

FINANCE

Operational leasing: "Use instead of own" is the motto of our financing concept. A special feature compared to pure finance leasing: the design for short-term utilisation - i.e. flexibility adaptable leasing periods even after the contract has been concluded

SERVICES

Operational leasing: "Use instead of own" is the motto of our financing concept. A special feature compared to pure finance leasing: the design for short-term utilisation - i.e. flexibility adaptable leasing periods even after the contract has been concluded. Modern IT-equipment at several locations

Lifecycle Management Services

Our usage model includes the pre-configuration of mobile devices, delivery of the devices to your locations, support and maintenance as well as rapid device replacement in the event of a defect.

tesma®

Our technology and service management platform tesma®  enables PENNY Italia to benefit from a comprehensive overview of its IT equipment. It integrates commercial and technical data and provides the company with holistic insights along the entire technology lifecycle - from rollout and device retrieval to certified deletion.

Conclusion

Currently, the discount supermarket chain operates more than 400 branches in the country, coordinated from its Italian headquarters in Cernusco sul Naviglio. This location is also the hub from which all of PENNY’s IT assets in Italy are managed. The 10,000 or so devices range from servers and laptops to smartphones and store tills – a very complex equipment fleet to manage. CHG-MERIDIAN supports PENNY with a comprehensive package of services and products that comprise leasing and Enterprise Mobility Solutions, all on a guaranteed carbon-neutral basis. Penny Italia and CHG-MERIDIAN: a partnership in which CIO Marco Ruffinoni also sees great potential.

"CHG-MERIDIAN is the right choice for us because it can guarantee a degree of flexibility that none of the other competitors were able to offer. Our choice of partner was therefore based not solely on financial viability – although this was a relevant factor – but also on commercial transparency."
Oliver Schorer, CPO of CHG-MERIDIAN
Problems solved in numbers

INCREASE PRODUCTIVITY

25 %

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Reduce operating costs

20 %

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Increase agility

75 %

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Tools to success

tesma - all data in one system

More about the product 

carbonZERO®

Sustainable leasing

Greater sustainability in IT procurement
Learn more 

eraSURE®

AUTOMATED ERASURE WITH HIGH PROCESS RELIABILITY

Maximum security through certified dara erasure
Learn more 

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